Path 1: we close on a live webinar
$181,690
George Gammon
189 sales in one week, from a webinar we ran end to end, for an offer that already sold.
For known names in finance and tax doing $3M+ a year
$100K a month in new sales within 180 days.
We turn the attention you’ve already built into sales. We take a share of the cash you collect.
See if you qualify
Question 1 of 517%
Your numbers qualify.
Taking you to the calendar. If nothing happens, the booking link is in the email we just sent.
Your numbers qualify.
Taking you to the calendar. If nothing happens, the booking link is in the email we just sent.
Your next step is the strategy build.
Our partnership starts at $3M a year. Between $1M and $3M, we start with a strategy build instead: a flat fee, not a retainer, and it opens with a strategy session on your business.
We have your details. When you pass $3M, apply again for the partnership.
Not a fit right now.
Our work starts with a proven offer and at least $1M a year in revenue. Below that, the math doesn’t hold for either side.
That’s a statement about timing, not about your company. We have your details. When the numbers change, so does the answer.
If your numbers qualify, you pick a time on the next screen.
Who this is for
- $3M+ a year in revenue
- A proven product with existing demand
- A name your buyers already know
- An existing distribution channel
- 90 minutes a week on camera
Our share counts only the sales our tracking ties to leads we brought in or revived. We walk through the full terms on the call.
Behind names your buyers already recognize
Clients include Robert Kiyosaki, Ken McElroy, Jeff Snider, George Gammon, Tom Wheelwright, Mark Moss and Ryan D. Lee.
- views generated
- 100M+
- leads generated
- 100,000+
- in client sales
- $10M+
Your name is bigger than your revenue.
People in your space already know you. They watch, they share, and plenty of them buy.
Then a video passes 500K views and books one call. A launch lands under target. A peer runs one webinar and does six figures in a week.
Your agency sends another report full of views, and you can’t tie a dollar of it to a sale. Every fix so far has needed more of your time.
The money leaks between the click and the cash.
- The videohas no offer in it
- The pagenobody tracks
- The leadnobody follows up
- The buyernobody asks to buy
Nobody owns that gap. We do, and we take a share of what comes through it.
Not views. Not content. Cash collected.
If it doesn’t produce a customer, we don’t do it.
Content is a tool, not the product. Same as the funnels, the follow-up, and the setter who books the call.
You run the company. We run everything between someone watching your video and the moment they’re ready to buy.
The math behind $100K a month.
We only take offers that already sell, with someone to close them, so $100K a month comes down to arithmetic. Pick your average sale to see what it takes.
Your average sale
40booked calls a monthOur job. Content, funnels, and follow-up book them.
10new clients a monthYour team’s job. Close 1 in 4.
$100Kin new sales a monthAt $10K each.
The 1 in 4 close rate and one webinar a month are examples. Your price and close rate set the real math, so we check both on the call before we set your target.
On recordOne evergreen funnel brought Tom Wheelwright $75K in a week, closed by his own sales team.
Proof in dollars
What happens when we run the whole path.
There are two ways a sale closes. We’ve run both.
Path 2: your sales team closes
$75K
Tom Wheelwright
One week, from an evergreen funnel that books calls for his sales team.
One team runs every step, from first view to the close.
Six stages, one team, one scoreboard. Nothing falls between two agencies, and nothing lands back on your team.
Stage 01 of 06
Position
Your fractional CMO studies your buyers and competitors, then builds the offer and message around what they already want.
- Fractional CMO
- Positioning
- Growth economics
Stage 02 of 06
Content
Long-form and short-form from one 90-minute session a week. Your director interviews you, then we plan, script, produce, edit and publish. Every video carries one offer, and it lands by the 30% mark.
- Weekly 90-minute recording
- Two to three flagship videos a week
- Daily short-form
- Tested thumbnails
Stage 03 of 06
Distribution
Every piece goes out where your buyers already spend time, packaged to earn the click.
- YouTube
- Short-form platforms
Stage 04 of 06
Funnels
Pages, applications, webinars and booking flows that turn attention into booked calls and sales. Your first one goes live by day 14.
- Dedicated GHL developer
- Application pages
- Funnel copy
- Live by day 14
Stage 05 of 06
Follow-up
Email, text and DM sequences that get booked calls to show up ready. We also work the leads already sitting in your CRM.
- Automations and workflows
- Email and text sequences
- DM follow-up
- Old-lead reactivation
Stage 06 of 06
Close
Our setters book qualified calls on your sales team’s calendar. No sales team, or a lower-priced offer? We close live on a webinar we run.
- Social setters
- Booked calls
- Live webinar closes
Sales, counted every weekWe report every week: calls booked, sales closed, and what each sale cost.
Who’s on your account.
Every stage above has an owner. Twelve roles, one team: the department you don’t have to build.
Swipe to see all twelve
01Position
Fractional CMO / Strategy Lead
Owns overall strategy, positioning, growth direction, economics, and executive-level marketing decisions.
02Funnels Follow-up
Growth Operator
Owns day-to-day execution, analytics, experimentation, and coordination across the growth engine and every funnel.
03Funnels Follow-up
GHL Developer
Builds your tech infrastructure and stays dedicated to your account’s automations, workflows, and tech.
04Content Distribution
Long-Form Creative
Researches, develops, and packages long-form concepts, writes every storyboard, and owns YouTube.
05Content Distribution
Short-Form Creative
Develops daily short-form concepts for your target audiences and owns the short-form platforms.
06Content
Virtual Director
Runs your weekly 90-minute session. You talk, and they pull out what only you know. Nothing to memorize.
07Content
Long-Form Editor
Produces two to three flagship videos every week.
08Content
Short-Form Editor
Produces daily short-form content.
09Content
Thumbnail Designer
Creates and tests the packaging for long-form content, working from the long-form creative’s concepts.
10Content Funnels
Copywriter
Handles LinkedIn posts, articles, hooks, written storytelling, and funnel copy.
11Close
Social Setters
Turn engagement into qualified conversations and booked calls. Where you already have setters, we feed them instead.
12Every stage
Client Success Manager
Gives your team a direct line to ours and keeps execution moving fast.
Work you can check yourself.
Views are where our work starts, not what we count. Open any of them.
See how we think
Watch a breakdown before you apply.
World Builders is our show. Once a week, Joshua Lessard breaks down how an established company grows. Start with this one: how Porter Stansberry built a $5 billion info product business.
Hosted by Joshua LessardFounder of Content CartelHow it starts.
Three steps. You know where you stand after the second one.
- 1
Apply
Five questions and your contact details. About two minutes.
- 2
Strategy call
We go through your close rate, average sale, and cost per customer together, then tell you straight whether $100K a month is realistic for you.
- 3
We get to work
Your account team builds and runs the system. You see the numbers every week.
Your first 180 days
- Month 1One cash move on the audience you already have: a webinar to your list, a reactivation of old leads, or a sponsor deal. Your first funnel goes live by day 14.
- Month 2We find the biggest leak between the click and the cash, and fix it.
- Month 3We scale what converts.
- Day 90We review the numbers with you.
- Day 180$100K a month in new sales: the target we set together on the strategy call.
We take known names past $3M.
This works when your offer already sells and someone can close it. Here’s the bar.
We’re a fit if
- Your company does $3M or more a year, and people in your space already know your name.
- Your product is proven, with existing demand.
- Someone closes: a sales team that knows its close rate, or a live webinar we run.
- You already have a distribution channel: a list, followers, a podcast or inbound leads.
- You’ll record 90 minutes a week and put one clear offer in every video.
- You’ll give us read access to your CRM and payment data, so we count the same sales you do.
- You can deliver $100K a month more in new sales.
We’re the wrong fit if
- You’re still building the offer.
- Revenue is under $3M a year. Between $1M and $3M, apply anyway: there’s a smaller way to start.
- Your sales team doesn’t track its close rate yet.
- You’re building a name from zero.
- You want views and followers. We count new sales.
Three values. We hire, promote, and part ways on them.
Execute.
Bad news first.
One owner and one date on everything. We ship the smallest version that gets a real result.
Get Results.
We agree on the number before the work starts.
Effort isn’t on the scoreboard. You can check every claim we make.
Put Clients First.
Ten minutes to reply, an hour at most.
Your words reach the person doing the work the same day, word for word.
Straight answers.
What does it cost?
A one-time sign-on, then a share of the cash you collect from sales we bring in or revive. No monthly retainer, unless we both agree a build has to come first. We review the deal together at day 90. Exact numbers come on the call, once we’ve seen your margins.
Which sales do you take a share of?
Only the sales our tracking ties to leads we brought in or revived. Your existing channel keeps running, and its sales don’t count toward our share. Full terms live in the service agreement, and we walk through them on the call.
What if it doesn’t work?
You’ll know early. We review the numbers with you at day 90, so neither of us waits until day 180 to find out. And because we’re paid a share of the cash you collect, if the sales don’t come, neither does our share.
Who closes the sales?
Your team does, on calls we book. We feed your closers and never replace them, because their close rate is what makes the math hold. No sales team, or a lower-priced offer? We close live on a webinar we run, the way we did for George Gammon’s $997 offer. Our own closer is available as an add-on.
Will this make me look salesy?
No. One offer per video, and it lands by the 30% mark. About 20% of each video sells and 80% teaches. You approve the facts. We own titles, hooks and the call to action. Nothing goes out without your sign-off.
Why do you need my sales data?
Because views can’t tell either of us what’s working. Read access to your CRM and payment system lets us count sales the way you do. We agree on how we count before day one, and you see the same numbers we see every week.
How much of my time does this take?
About 90 minutes a week, on a fixed day. Your director interviews you: you talk, we package it. Nothing to write and nothing to memorize.
Why not hire a cheaper editing team?
For editing alone, you should. You pay an editing team per video, whether the video sells or not. We take a share of the cash you collect, so every video, page and follow-up has to earn its place.
Do you only work in finance and real estate?
That’s where our proof is: macro investing, tax, bitcoin and real estate. So that’s who we take first. You’re the expert on your subject. We’re the experts at turning your attention into sales.
Who’s on my account?
Twelve roles, one owner each, from your fractional CMO to the setters who book your calls. See all twelve
Why only two partnerships a month?
Every partner gets the full account team. We cap the number so that stays true.
What happens after I apply?
Five questions and your contact details. If your numbers qualify, you pick a time on the next screen. If they don’t, we tell you on the spot.
Your name already did the hard part.
The target is $100K a month in new sales within 180 days, and we’re paid a share of what we bring in. We start two new partnerships a month. Five questions, about two minutes.
See if you qualifyIf there’s a fit, you book a call. If not, we tell you directly.